Hybrid Media engaged me to redesign a critical weekly reporting model that was being used by the wider business to manage client campaign spending. Existing reporting processes lacked sufficient controls and exposed the organisation to potential overspend risks.

Working directly with the Finance Director, I analysed the existing reporting framework and developed an entirely new financial model using Microsoft Excel. The solution consolidated multiple data sources into a single reporting workbook and included enhanced controls to improve accuracy and governance.

The new reporting tool provided greater confidence in financial information, supported the company's sale preparations and delivered additional commercial insight through enhanced performance reporting for both internal stakeholders and external clients.